Building business through strategic partnerships

The best marketing strategy ever: Care.

We are a marketing firm with expertise in negotiating strategic partnerships, creating customer loyalty programs and providing business advice and management. We work with an array of clients and focus on nonprofit professional associations and other member organizations to enhance their value propositions, drive incremental non dues revenue, and provide products and services that favorably impact the lives of their members.

Partnerships can be the pathway to significant business growth. The right partnerships can help:

  • Acquire new members

  • Deepen relationships with existing members

  • Drive revenue and profitability

Partnering well can provide the opportunity a business needs to create value and be relevant to its members while also impacting the bottom line.

 

Our Services

We excel at affinity benefit program development and administration. We source and negotiate successful partnerships which can provide leads, credibility, and access to a broader set of customers or additional products or services that aren’t otherwise available.

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What Is Affinity Marketing?

A method of selling goods and services by creating partnerships with similar or compatible companies and brands. This increases brand loyalty for both companies and products and heightens market awareness of both.

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Our Clients

Our clients are nonprofit professional associations, Fortune 100 companies, and entrepreneurs. We provide customized marketing and business solutions based on their customer needs and demands. One size definitely does not fit all.

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Our Practice

Cardinal Consulting LLC was established in 2015 and provides business and marketing solutions for nonprofit professional associations, including marketing strategy and product and service recommendations, to improve its clients' bottom line. We cater to nonprofit professional associations whose members are from historically underrepresented groups, corporate organizations, small businesses and entrepreneurs.

 

“Value-added promotes customer retention (they come back) but value-unique nurtures customer advocacy (they bring their friends).”

— Chip Bell, Keynote Speaker & Author, The Chip Bell Group.

 
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Best In Class Service

Our clients are very important to us and we strive to serve them with excellence. We pride ourselves on delivering an excellent work product, and being flexible and responsive to calls and emails in less than 24 hours.

A portion of our revenue goes to support the fight to stop human trafficking.
#endhumantrafficking