Our Services

Business Development/Affinity Benefits

We excel at sourcing and negotiating the right partnerships for your business and your members. We outline the partnership construct, draft the business terms for your review and approval and move to final contract drafting and execution. We’ll also implement and manage the program on your behalf so that your internal resources aren’t further constrained. 

Marketing Strategy

We use data analytics to develop a marketing strategy that best helps you achieve your business goals. If you are looking to expand your market, launch a new product or service, or restructure your growth, we’ll build a plan that maximizes your business’ outreach and increases revenue and profitability.

Project Management

We specialize in planning, coordinating, and executing projects according to specific requirements and constraints. We’ll perform some or all of the activities related to project work, from conceptualization to completion. The end goal is to complete the project on time and within budget. 

Sponsorship Sales/Fundraising

We can help you get the sponsorship dollars you need for your business. We’ll conduct an inventory of assets, including valuation. We’ll compile a list of prospects, meet with them, negotiate the terms and activate and renew the sponsorship post event.

Process Documentation

Most companies use repeatable business processes to get work done. It’s important to document those processes as circumstances may arise that cause breakdowns to workflow and negatively impact customers or cash flow. Documenting is time-consuming, but worth the effort. We’ll save you time and help determine if the processes are efficient or if there are steps that can be eliminated or changed.

Outsourced Marketing Agency

Marketing is key for the growth of your business, but staffing a complete marketing department with all the specialized skills needed today may not be feasible. Our seasoned team is business savvy, strategic, creative, analytical and technically adept. We have the talent needed to market effectively in today’s world including: 

-strategy -web design
-branding -multimedia
-content -integrated
-graphic marketing
design -analytics

We can manage your entire marketing program or support specific initiatives such as social media, event marketing, email campaigns and more.

Entrepreneur/Small Business Coaching

Felicia A. Santana gets it—as an entrepreneur and single mom who quit a six-figure paying “9 to 5” job to start her business with zero clients, zero followers and zero funding. She knows the pressure that entrepreneurs and small business owners face and is able to provide advice, strategic guidance and support in a positive, honest, actionable manner.

Most aspiring entrepreneurs and small business owners are overwhelmed with all that comes with starting and growing a business. In her online course, Promote Yourself To Boss, Felicia outlines a structured, organized plan for achieving their desired results. She then helps them stay focused, work the plan and address challenges as they arise.

Whether you’re an entrepreneur starting up a new business or an established small business owner that needs support from a proven professional with business success, Felicia will provide you with the strategies and tools for helping you get where you want to go … and have a life.

Please note: Small Business Coaching with Felicia does not require engagement with Cardinal Consulting LLC for professional or marketing services.